Do You Want to Succeed in the Espresso Business?

I know how you can.� GUARANTEED!

It doesn't matter where you are, this will work.� How do I know?� Because I've done it.

I have now had over 18 years experience of working with espresso carts, doing special events with espresso, and other items, building and operating 3 drive through espresso operations, 4 different coffee houses,�one with a drive through winddow, A Kiosk with espresso in a Mall, ran a Mobile espresso operation, business to business out of the back of a truck, and run�a commercial coffee roaster business.�We worked in four different cities, in four different counties, in two different states. We ship coffee products all over the world. Because of my background and experience I known what works and I know what doesn't!

We have successfully been competing with Starbucks�(across the street) for several years.

�Is your business not producing as well as you want? Or do you want to get into the espresso business? I gaurentee the information in this book will help you. I know it will because I have lived it!

I will email you an easy reading narrative with plenty of pictures outlining

• Our steps and misteps through our 18 years of business
• Importance of quality control & real life examples of�our iterative process to quality drinks.� We do things 85% of the industry ignores!
• The different kinds of roasting processes and care of product after roasting. There is a huge difference in quality with the way the beans are handled after roasting.� This will show you how to find a quality source for your beans�or how�you can begin roasting our own.
• Different types of espresso operations we have tried including: �Stand alone Espresso Carts, Drive Thru's, Coffee House, and Kioski.� We talk about the required equipment, benefits and liabilities of each.
• Advertising.� We wasted thousands of dollars in ineffectual advertising.� This chapter will tell you what works and what doesn't.
• Special Events.� We make�A LOT of money on special events.� This is sometimes an overlooked source of excellent income.� We outline 18 types of events we are involved in.�Some events are overlooked by other vendors and easy to get into and�other events are highly sought and very political.� We give reasons why�we get asked back year after year while other vendors don't.� We also give real vendor fees for different events & the information to know which events will be worth your time.
• Things you need to know.� These are the essentials we learned about Unemployment Insurance, Relief of Benefit charges, Credit Card Processing, Loyalty Cards, Prepaid Drink Cards, Gift Cards, Point of Sale Equipment, Packaging Suppliers & more.
• Web Site Basics.� I started with no knowledge of computers at all.� Now I manage a full service website marketing our products.� We've got sales in every state and a dozen other countries.� I'll show you where I went, how I learned and the key I believe that has driven the most traffic to my site.

There is a lot of things you can spend money on that don't work, I know because I've done it.� Let me help you avoid�wasting money on things�that don't work�and concentrate on areas that will increase your sales and bottom line.

If your not able to increase your sales or your not happy with the information I will give you your money back, no questions.

This�will�be�emailed as�an E book with no shipping cost, or if you prefer a hard copy for an additional $10.00 it will be printed and mailed in binder form.